Marketing automation platform (6 sources)
The Business Automation Platform Pricing carries 6 published figures read from 7 sources' own pages, from 11.20 to 299 USD, read 12 October 2026.
Threewayly sells its own paid plan in this category (our pricing). It is not counted here: every figure in this index is another provider's own published price, read from its own page.
7 of the 60 named sources read in full publish a figure; 53 publish none, read 12 October 2026.
By function
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| functionworkflow | 19.99USD | 19.99 to 19.99USD | 1 |
| functionHR | 49USD | 49 to 49USD | 1 |
| functionecommerce | 11.2USD | 11.2 to 11.2USD | 1 |
| functionecommerce | 27EUR | 27 to 27EUR | 1 |
| functionmarketing | 100USD | 100 to 100USD | 1 |
| functionCRM | 299USD | 299 to 299USD | 1 |
| functionlegal | 83USD | 83 to 83USD | 1 |
Every figure, with its source
One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| Keap pricing | 299USD | CRM | 2026-10-11 |
| Customer.io pricing | 100USD | marketing | 2026-10-11 |
| Gavel pricing | 83USD | legal | 2026-10-11 |
| Gusto pricing | 49USD | HR | 2026-10-11 |
| Shopify pricing | 27EUR | ecommerce | 2026-10-11 |
| Zapier pricing | 19.99USD | workflow | 2026-10-12 |
| Omnisend pricing | 11.2USD | ecommerce | 2026-10-11 |
The sentence each figure was read from (7)
- Keap pricing, read 2026-10-11:
$299/mo
- Customer.io pricing, read 2026-10-11:
starts at $100
- Gavel pricing, read 2026-10-11:
$83/mo
- Gusto pricing, read 2026-10-11:
$49/mo
- Shopify pricing, read 2026-10-11:
27 €/mo
- Zapier pricing, read 2026-10-12:
Starting from $19.99
- Omnisend pricing, read 2026-10-11:
$11.20/mo
Read in full, publishes no figure
53 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- HubSpot Marketing Hub pricing, read 2026-10-11: every candidate on the page was refused
- ActiveCampaign pricing, read 2026-09-11: read in full and no accepted figure on the page
- Klaviyo pricing, read 2026-10-11: every candidate on the page was refused
- Braze pricing, read 2026-10-11: read in full and no accepted figure on the page
- Mailchimp Marketing pricing, read 2026-10-11: every candidate on the page was refused
- Brevo pricing, read 2026-10-11: every candidate on the page was refused
- Iterable pricing, read 2026-10-11: every candidate on the page was refused
- Adobe Marketo Engage, read 2026-10-11: read in full and no accepted figure on the page
- Salesforce Sales Cloud pricing, read 2026-10-11: every candidate on the page was refused
- Zoho CRM pricing, read 2026-10-11: read in full and no accepted figure on the page
- Pipedrive pricing, read 2026-10-11: every candidate on the page was refused
- Freshworks CRM pricing, read 2026-10-11: every candidate on the page was refused
- UiPath pricing, read 2026-10-11: read in full and no accepted figure on the page
- Microsoft Power Automate pricing, read 2026-09-11: read in full and no accepted figure on the page
- Make pricing, read 2026-10-12: every candidate on the page was refused
- n8n pricing, read 2026-10-12: every candidate on the page was refused
- Workato pricing, read 2026-10-11: read in full and no accepted figure on the page
- Tray pricing, read 2026-10-11: read in full and no accepted figure on the page
- Nintex pricing, read 2026-10-11: read in full and no accepted figure on the page
- Appian pricing, read 2026-10-11: read in full and no accepted figure on the page
- Kissflow pricing, read 2026-10-11: read in full and no accepted figure on the page
- Five9 pricing, read 2026-10-11: read in full and no accepted figure on the page
- Genesys pricing, read 2026-10-11: read in full and no accepted figure on the page
- Talkdesk pricing, read 2026-10-11: every candidate on the page was refused
- Dialpad pricing, read 2026-10-12: read in full and no accepted figure on the page
- Zendesk pricing, read 2026-10-12: every candidate on the page was refused
- Intercom pricing, read 2026-10-12: every candidate on the page was refused
- BambooHR pricing, read 2026-10-11: read in full and no accepted figure on the page
- Rippling pricing, read 2026-10-11: read in full and no accepted figure on the page
- HiBob pricing, read 2026-10-11: read in full and no accepted figure on the page
- Deel pricing, read 2026-10-11: every candidate on the page was refused
- Conga pricing, read 2026-10-11: read in full and no accepted figure on the page
- Smokeball pricing, read 2026-09-11: read in full and no accepted figure on the page
- Ironclad pricing, read 2026-10-11: every candidate on the page was refused
- LinkSquares pricing, read 2026-10-11: read in full and no accepted figure on the page
- Benchling pricing, read 2026-10-11: read in full and no accepted figure on the page
- LabWare, read 2026-10-11: read in full and no accepted figure on the page
- STARLIMS, read 2026-10-11: read in full and no accepted figure on the page
- LabVantage, read 2026-10-11: every candidate on the page was refused
- QBench pricing, read 2026-10-11: read in full and no accepted figure on the page
- CloudLIMS pricing, read 2026-09-11: read in full and no accepted figure on the page
- Gorgias pricing, read 2026-10-12: every candidate on the page was refused
- Alloy Automation pricing, read 2026-10-11: read in full and no accepted figure on the page
- Roboflow pricing, read 2026-10-11: every candidate on the page was refused
- Landing AI pricing, read 2026-10-11: read in full and no accepted figure on the page
- Viso Suite pricing, read 2026-10-11: read in full and no accepted figure on the page
- Guidewire, read 2026-09-11: every candidate on the page was refused
- Duck Creek Technologies, read 2026-10-11: every candidate on the page was refused
- EIS Group, read 2026-10-11: read in full and no accepted figure on the page
- Sapiens, read 2026-10-11: read in full and no accepted figure on the page
- G2 marketing automation category, read 2026-10-11: read in full and no accepted figure on the page
- G2 RPA category, read 2026-10-11: read in full and no accepted figure on the page
- Docusign plans and pricing, read 2026-10-11: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
7 of the 60 named sources that could be read published a usable figure; 53 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 170 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per platform per function with its published entry price and the UNIT that price is in - per seat, per contact, per profile, per bot, per ticket, per execution, per employee - and the share of each function's vendors that publish at all.
The derivation is the cross-function comparison nobody makes because nobody sells across all of them: what automating a seat costs in marketing versus HR versus the contact centre versus RPA, which functions have a real free tier, and which have moved to per-outcome pricing (an AI resolution, an agentic run) since the last read - the pricing-model shift is the story, and it is only visible across the set.
170 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (62)
- HubSpot Marketing Hub pricing(the publisher's own terms; quoted for reporting and comment)
- ActiveCampaign pricing(the publisher's own terms; quoted for reporting and comment)
- Klaviyo pricing(the publisher's own terms; quoted for reporting and comment)
- Braze pricing(the publisher's own terms; quoted for reporting and comment)
- Omnisend pricing(the publisher's own terms; quoted for reporting and comment)
- Mailchimp Marketing pricing(the publisher's own terms; quoted for reporting and comment)
- Brevo pricing(the publisher's own terms; quoted for reporting and comment)
- Customer.io pricing(the publisher's own terms; quoted for reporting and comment)
- Iterable pricing(the publisher's own terms; quoted for reporting and comment)
- Adobe Marketo Engage(the publisher's own terms; quoted for reporting and comment)
- Salesforce Sales Cloud pricing(the publisher's own terms; quoted for reporting and comment)
- Zoho CRM pricing(the publisher's own terms; quoted for reporting and comment)
- Pipedrive pricing(the publisher's own terms; quoted for reporting and comment)
- Freshworks CRM pricing(the publisher's own terms; quoted for reporting and comment)
- Keap pricing(the publisher's own terms; quoted for reporting and comment)
- UiPath pricing(the publisher's own terms; quoted for reporting and comment)
- Microsoft Power Automate pricing(the publisher's own terms; quoted for reporting and comment)
- Zapier pricing(the publisher's own terms; quoted for reporting and comment)
- Make pricing(the publisher's own terms; quoted for reporting and comment)
- n8n pricing(the publisher's own terms; quoted for reporting and comment)
- Workato pricing(the publisher's own terms; quoted for reporting and comment)
- Tray pricing(the publisher's own terms; quoted for reporting and comment)
- Nintex pricing(the publisher's own terms; quoted for reporting and comment)
- Appian pricing(the publisher's own terms; quoted for reporting and comment)
- Kissflow pricing(the publisher's own terms; quoted for reporting and comment)
- Five9 pricing(the publisher's own terms; quoted for reporting and comment)
- Genesys pricing(the publisher's own terms; quoted for reporting and comment)
- Talkdesk pricing(the publisher's own terms; quoted for reporting and comment)
- Dialpad pricing(the publisher's own terms; quoted for reporting and comment)
- Zendesk pricing(the publisher's own terms; quoted for reporting and comment)
- Intercom pricing(the publisher's own terms; quoted for reporting and comment)
- BambooHR pricing(the publisher's own terms; quoted for reporting and comment)
- Rippling pricing(the publisher's own terms; quoted for reporting and comment)
- HiBob pricing(the publisher's own terms; quoted for reporting and comment)
- Personio pricing(the publisher's own terms; quoted for reporting and comment)
- Gusto pricing(the publisher's own terms; quoted for reporting and comment)
- Deel pricing(the publisher's own terms; quoted for reporting and comment)
- Conga pricing(the publisher's own terms; quoted for reporting and comment)
- Gavel pricing(the publisher's own terms; quoted for reporting and comment)
- Smokeball pricing(the publisher's own terms; quoted for reporting and comment)
- Ironclad pricing(the publisher's own terms; quoted for reporting and comment)
- LinkSquares pricing(the publisher's own terms; quoted for reporting and comment)
- Benchling pricing(the publisher's own terms; quoted for reporting and comment)
- LabWare(the publisher's own terms; quoted for reporting and comment)
- STARLIMS(the publisher's own terms; quoted for reporting and comment)
- LabVantage(the publisher's own terms; quoted for reporting and comment)
- QBench pricing(the publisher's own terms; quoted for reporting and comment)
- CloudLIMS pricing(the publisher's own terms; quoted for reporting and comment)
- Gorgias pricing(the publisher's own terms; quoted for reporting and comment)
- Alloy Automation pricing(the publisher's own terms; quoted for reporting and comment)
- Shopify pricing(the publisher's own terms; quoted for reporting and comment)
- Roboflow pricing(the publisher's own terms; quoted for reporting and comment)
- Landing AI pricing(the publisher's own terms; quoted for reporting and comment)
- Viso Suite pricing(the publisher's own terms; quoted for reporting and comment)
- Guidewire(the publisher's own terms; quoted for reporting and comment)
- Duck Creek Technologies(the publisher's own terms; quoted for reporting and comment)
- EIS Group(the publisher's own terms; quoted for reporting and comment)
- Sapiens(the publisher's own terms; quoted for reporting and comment)
- G2 marketing automation category(the publisher's own terms; quoted for reporting and comment)
- G2 RPA category(the publisher's own terms; quoted for reporting and comment)
- Docusign plans and pricing(the publisher's own terms; quoted for reporting and comment)
- Clio pricing(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
Cite or embed this figure
The Business Automation Platform Pricing carries 6 published figures read from 7 sources' own pages, from 11.20 to 299 USD, read 12 October 2026.
7 of the 60 named sources read in full publish a figure; 53 publish none, read 12 October 2026.
Business Automation Platform Pricing, function workflow: median 19.99 USD across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function HR: median 49 USD across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function ecommerce: median 11.20 USD across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function ecommerce: median 27 EUR across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function marketing: median 100 USD across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function CRM: median 299 USD across 1 source, read 12 October 2026.
Business Automation Platform Pricing, function legal: median 83 USD across 1 source, read 12 October 2026.
Cite as: "Threewayly Business Automation Platform Pricing", updated 2026-10-19, https://threewayly.com/datasets/business-automation-platform-pricing/.
Download the CSV (7 rows, computed 2026-10-19)